I absolutely love marketing and social media. If it has anything to do with communications, I’m down! I started writing short stories when I was 7 years old. I’ve always enjoyed reading and writing and my voice has truly developed over the years. In fact, I’m working on an e-book guide right now. I developed …
Tag Archives: marketing
How to Thrive as a Marketing/Communications Major
It’s almost time for first semester to begin! Whether you’re a first year or a graduating senior, you can definitely benefit from reading this post and implementing the following suggestions. When I attended college, I hit the ground running. It was my goal to learn as much as I could and look great on paper …
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Don’t Fall Victim to Marketing Myopia
I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …
How to Use #LinkedIn as a College Student
Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to …
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Why “Gain Followers Quick” Tips Won’t Work
There are hundreds of “get followers quick” tips on the world wide web. From apps to hashtags, you can gain as many followers as you want with the press of a button. I have two words for those of you who participate in these apps… delete them! I know what you’re thinking. “Keiana why would …
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Why You Should Promote Your Brand Using Multiple Social Media Outlets
I was recently helping a friend brand her new business venture. From the sounds of her goals, I was extremely excited about the empire my friend has the potential to build. There was one thing that struck me in a negative way during our conversation. She only wanted to concentrate her promotion through instagram. I …
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Building Your Personal Brand in College
As an undergrad, I had the opportunity to be advised by a marketing professional with an education from Harvard and a million dollars to show for it. I’d sit in his office and tell him my dreams. “I want to be a marketing mogul… a lawyer… a politician… a multimedia journalist… an author…” the list …
Why Danielle Bregoli is a Good Marketing Example
Since her appearance on the Dr. Phil show, Danielle Bregoli has been featured on TMZ and interviewed on radio stations across the country. She even has a music video out. Who could have imagined that a disrespectful teenager would be this marketable today? Though her Dr. Phil story served as her platform, Danielle’s personality is …
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Podcasting for Your Brand
I’ve been thinking about my brand quite often over the past few weeks. I’ve talked with my advisor, my peers, my parents, even an old alum who called the office where I intern! Life comes at you fast, but building a brand is a slow and steady process. As we all know, slow and steady …
How to Remedy Content Creator’s Block
Being a content creator, I am tasked with brainstorming relevant content to post each day. In order to be a successful brand, it is vital that your social media accounts are consistently active with content. This often means tweeting a minimum of 5 tweets per day, posting 3x a day on Instagram, and perhaps a …
Keiana Holleman 