How to Use Buffer and HootSuite to Gain Followers

I get it. You're busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn't have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective [...]

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Let’s Get This Story Started: How to Successfully Pitch Your Story

One of my clients is the owner of an entertainment and lifestyle public relations agency with a star-studded client list. His ability to take brands to the next level is truly inspiring. In our first consultation, he admitted a deep, dark secret to me that many of you also share. He hates pitching. Perhaps we [...]

I saw the need…

Multicultural marketers don't come a dime a dozen. In a nation where people of color hold a significant amount of buying power, the majority of marketing and communications teams tend to lack diversity and/or inclusion. I have always been interested in making sure that underrepresented voices are heard. In a corporate world where the lines [...]

Putting the PR in Proactive

For the past few months, I've enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive [...]

5 Things I Learned From My Mentors

I look back on my college and entry-level days with a lot of appreciation for my experiences with impactful people. From my academic mentor to my internship supervisors, I've gained a tremendous wealth of knowledge that has continued to serve me well in both my personal and professional lives. What separates the successful folks from [...]

Your First Job is Practice – Advice for December Grads

It's that time of year again! You're preparing for December commencement. I had the experience of graduating in spring, so my job search experience was short and sweet. As you gear up for the holiday season remember that Sallie Mae waits on no one. Getting employed after college is a major thing, so I don't [...]

Losers vs. Leaders: Clout Chasers

People often see a big title as a major accomplishment. Managers and executives get higher pay and more freedom to make decisions. It doesn't necessarily make these title holders effective leaders. In fact, many of us have worked (or are currently working) for losers instead of leaders. Throughout the next month, I will share my [...]

The One Skill You Can’t Succeed in Communications Without

People just don't overachieve or even averagely achieve these days... and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I'd say we all did. Communicators are probably the most passionate people on this planet. We don't do things just because, we do them because [...]

Which Is Better? Amplification vs. Applause

If you don't like my pictures on the gram, we can't be friends! Maybe my Gen X and above readers won't understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, [...]