Freelance Public Relations Consultant
It was back in 2008. Gold and green jerseys scattered across the floor. The sound of shoes squeaking and men shouting filled my living room. "Here he comes," I thought. "Why do they keep letting him score?! Oh great, another foul! C'mon Celtics!" I yelled at the tv screen. He walked up to the line …
Continue reading "How Kobe Bryant Helped Me Start My Business"
I get it. You're busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn't have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective …
Continue reading "How to Use Buffer and HootSuite to Gain Followers"
The simple fact is that though a viral post is amazing, if potential customers come to your social media page and don't see any substance they probably won't take you seriously beyond the giveaway they just entered.
One of my clients is the owner of an entertainment and lifestyle public relations agency with a star-studded client list. His ability to take brands to the next level is truly inspiring. In our first consultation, he admitted a deep, dark secret to me that many of you also share. He hates pitching. Perhaps we …
Continue reading "Let’s Get This Story Started: How to Successfully Pitch Your Story"
For the past few months, I've enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive …
I look back on my college and entry-level days with a lot of appreciation for my experiences with impactful people. From my academic mentor to my internship supervisors, I've gained a tremendous wealth of knowledge that has continued to serve me well in both my personal and professional lives. What separates the successful folks from …
It's that time of year again! You're preparing for December commencement. I had the experience of graduating in spring, so my job search experience was short and sweet. As you gear up for the holiday season remember that Sallie Mae waits on no one. Getting employed after college is a major thing, so I don't …
Continue reading "Your First Job is Practice – Advice for December Grads"
People often see a big title as a major accomplishment. Managers and executives get higher pay and more freedom to make decisions. It doesn't necessarily make these title holders effective leaders. In fact, many of us have worked (or are currently working) for losers instead of leaders. Throughout the next month, I will share my …
People just don't overachieve or even averagely achieve these days... and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I'd say we all did. Communicators are probably the most passionate people on this planet. We don't do things just because, we do them because …
Continue reading "The One Skill You Can’t Succeed in Communications Without"
If you don't like my pictures on the gram, we can't be friends! Maybe my Gen X and above readers won't understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, …
Continue reading "Which Is Better? Amplification vs. Applause"
Keiana Holleman