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3 Ways to Build Employee Trust Through Internal Communications

Transparency is a big deal. I remember my first relationship in high school ended because my boyfriend at the time failed to tell me that he attended a party with his ex one weekend. Just like holding information back from a significant other can be detrimental, not being open and honest with employees has the [...]

Outsourcing From Hell: 5 Ways for MarCom Teams to Get the Best ROI

We're all familiar with outsourcing. Regardless of what industry you're in, you've probably had some experience with contracting work with an outside group. In marketing, it is common for teams to get assistance from videographers, designers, web developers, etc. to push forward with marketing initiatives. Working with outside groups can be a great thing, but [...]

Why All Marketing and Communications Majors Need Cultural Studies Courses

Marketing and communications teams at companies across the globe are not all black. After doing some research myself, I noticed that a lot of firms might have an asian or a middle eastern person, but no color. This means that non-black individuals are often charged with telling the story of someone who doesn't look like [...]

4 Steps to Collaborating with Brands for Marketing Success

It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can't overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to [...]

5 Ways to Stop Being Basic on LinkedIn

At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We're all so excited to showcase our skills and awesome connections to the world. Though we're all racing to join the 500+ crew, basic men and women aren't going to give us what we need for a [...]

My Brand Consulting Tips for Hip-Hop Artists feat. @marcangelovibe

Growing up, I wanted to become a publicist for entertainers and athletes. I made so many friends in the hip-hop industry. I love music and I have a special place in my heart for music PR. Can I see myself doing entertainment PR some day? I don't know. Only time will tell! Marc Angelo and [...]