(Storytime) Why I Started This Blog

I started this WordPress during my junior year of college. I had done some research on online portfolios for communications majors and found this amazing portfolio from a recent LSU grad. Her page inspired me to house my own public relations, journalism, and marketing work on a website! During my senior year, I took my …

Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …

Why You Should Promote Your Brand Using Multiple Social Media Outlets

I was recently helping a friend brand her new business venture. From the sounds of her goals, I was extremely excited about the empire my friend has the potential to build. There was one thing that struck me in a negative way during our conversation. She only wanted to concentrate her promotion through instagram. I …

Podcasting for Your Brand

I’ve been thinking about my brand quite often over the past few weeks. I’ve talked with my advisor, my peers, my parents, even an old alum who called the office where I intern! Life comes at you fast, but building a brand is a slow and steady process. As we all know, slow and steady …