Freelance Public Relations Consultant
It was back in 2008. Gold and green jerseys scattered across the floor. The sound of shoes squeaking and men shouting filled my living room. “Here he comes,” I thought. “Why do they keep letting him score?! Oh great, another foul! C’mon Celtics!” I yelled at the tv screen. He walked up to the line …
Continue reading “How Kobe Bryant Helped Me Start My Business”
It’s that time of year again! You’re preparing for December commencement. I had the experience of graduating in spring, so my job search experience was short and sweet. As you gear up for the holiday season remember that Sallie Mae waits on no one. Getting employed after college is a major thing, so I don’t …
Continue reading “Your First Job is Practice – Advice for December Grads”
People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because …
Continue reading “The One Skill You Can’t Succeed in Communications Without”
If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, …
Continue reading “Which Is Better? Amplification vs. Applause”
I’m over it. I’m entirely over it. Too many brands are failing to follow this major key to instagram success. If you’re building an account, there is absolutely no reason why you shouldn’t be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using …
Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We’ve seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, …
I am a major fan of LinkedIn. It is one of the most underrated social media platforms out there. When it comes to your career, LinkedIn can give you the edge you need to land a new job, or help someone else achieve their professional goals. One of the ways I’ve taken advantage of the …
DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don’t like the title. Higher education administrators, I’m talking to you. I talk with my CEO mentors, marketing professors, and colleagues …
It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can’t overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to …
Continue reading “4 Steps to Collaborating with Brands for Marketing Success”
At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We’re all so excited to showcase our skills and awesome connections to the world. Though we’re all racing to join the 500+ crew, basic men and women aren’t going to give us what we need for a …
Keiana Holleman