Your First Job is Practice – Advice for December Grads

It’s that time of year again! You’re preparing for December commencement. I had the experience of graduating in spring, so my job search experience was short and sweet. As you gear up for the holiday season remember that Sallie Mae waits on no one. Getting employed after college is a major thing, so I don’t […]

The One Skill You Can’t Succeed in Communications Without

People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because […]

Which Is Better? Amplification vs. Applause

If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, […]

Start Using Hashtags on Instagram!

I’m over it. I’m entirely over it. Too many brands are failing to follow this major key to instagram success. If you’re building an account, there is absolutely no reason why you shouldn’t be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using […]

The Power of Valuable Content

Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We’ve seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, […]

How to Network in the DM

I am a major fan of LinkedIn. It is one of the most underrated social media platforms out there. When it comes to your career, LinkedIn can give you the edge you need to land a new job, or help someone else achieve their professional goals. One of the ways I’ve taken advantage of the […]

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don’t like the title. Higher education administrators, I’m talking to you.  I talk with my CEO mentors, marketing professors, and colleagues […]

Why All Marketing and Communications Majors Need Cultural Studies Courses

Marketing and communications teams at companies across the globe are not all black. After doing some research myself, I noticed that a lot of firms might have an asian or a middle eastern person, but no color. This means that non-black individuals are often charged with telling the story of someone who doesn’t look like […]

4 Steps to Collaborating with Brands for Marketing Success

It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can’t overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to […]

5 Ways to Stop Being Basic on LinkedIn

At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We’re all so excited to showcase our skills and awesome connections to the world. Though we’re all racing to join the 500+ crew, basic men and women aren’t going to give us what we need for a […]