Your First Job is Practice – Advice for December Grads

It’s that time of year again! You’re preparing for December commencement. I had the experience of graduating in spring, so my job search experience was short and sweet. As you gear up for the holiday season remember that Sallie Mae waits on no one. Getting employed after college is a major thing, so I don’t […]

Losers vs. Leaders: Clout Chasers

People often see a big title as a major accomplishment. Managers and executives get higher pay and more freedom to make decisions. It doesn’t necessarily make these title holders effective leaders. In fact, many of us have worked (or are currently working) for losers instead of leaders. Throughout the next month, I will share my […]

The One Skill You Can’t Succeed in Communications Without

People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because […]

5 Ways to Stop Being Basic on LinkedIn

At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We’re all so excited to showcase our skills and awesome connections to the world. Though we’re all racing to join the 500+ crew, basic men and women aren’t going to give us what we need for a […]

Why You Should Join a Twitter Chat

During my college days, my professor and advisor was very instrumental in my rise on social media. He insisted that I tweet throughout the day and engage with fellow marketers and communicators. I stumbled upon Madalyn Sklar’s twitter account one day. I felt like I had hit the jackpot! Her timeline was filled with tips […]

How to Brand Yourself for Employment

If you haven’t downloaded my eBook guide, you should do so immediately if you are a college student preparing to dive into the job market soon. If you are a recent grad, the advice is still helpful as well. The tips and advice in the guide are things that I personally did to land the […]

How to Deal With Brand Biters

One of my closest friends and I had a conversation the other day about brand biters. If you’re not familiar with the term “biter” it simply means a copycat. There are so many people that we know from college who are following other people’s paths instead of paving their own road. We see it a […]

(Storytime) Why I Started This Blog

I started this WordPress during my junior year of college. I had done some research on online portfolios for communications majors and found this amazing portfolio from a recent LSU grad. Her page inspired me to house my own public relations, journalism, and marketing work on a website! During my senior year, I took my […]

Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve […]

How to Handle Negative Public Relations

Before my upperclass-woman days, I thought I wanted to pursue a career in public relations. It wasn’t until my junior year that I started to fall in love with the fields of marketing and business. Public relations can make or break your brand. United Airlines broke a man’s guitar and now millions of people across […]