What You Should Be Doing on #LinkedIn Now!

We all have a LinkedIn profile right? Wrong! There are so many professionals without LinkedIn profiles. If you fall into that category, what are you doing? Get a LinkedIn account today. If you need help setting things up you can always contact me for a free LinkedIn consultation (I’m kind of a LinkedIn expert)! So, […]

How to Use #LinkedIn as a College Student

Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to […]

How to Handle Negative Public Relations

Before my upperclass-woman days, I thought I wanted to pursue a career in public relations. It wasn’t until my junior year that I started to fall in love with the fields of marketing and business. Public relations can make or break your brand. United Airlines broke a man’s guitar and now millions of people across […]

Why “Gain Followers Quick” Tips Won’t Work

There are hundreds of “get followers quick” tips on the world wide web. From apps to hashtags, you can gain as many followers as you want with the press of a button. I have two words for those of you who participate in these apps… delete them! I know what you’re thinking. “Keiana why would […]

Why You Should Promote Your Brand Using Multiple Social Media Outlets

I was recently helping a friend brand her new business venture. From the sounds of her goals, I was extremely excited about the empire my friend has the potential to build. There was one thing that struck me in a negative way during our conversation. She only wanted to concentrate her promotion through instagram. I […]

How to Remedy Content Creator’s Block

Being a content creator, I am tasked with brainstorming relevant content to post each day. In order to be a successful brand, it is vital that your social media accounts are consistently active with content. This often means tweeting a minimum of 5 tweets per day, posting 3x a day on Instagram, and perhaps a […]

Give Your Brand a Competitive Edge

Being a senior in college faced with the rest of the world in my corner, I have thought long and hard about what path to take on my journey to success and adulthood. I know for certain that I am an innovator who wants to shake up the marketing world and create a new lane. […]

Why You Should Post at Midnight

I am writing this at 12:00 a.m. with semi-heavy eyes and a new outlook on my Twitter posting schedule. Since I had caught up with Being Mary Jane and #HTGAWM, I found myself with nothing to do. As a college student stuck in my apartment, I took to social media. I opened my Hootsuite app […]