Putting the PR in Proactive

For the past few months, I’ve enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive […]

The One Skill You Can’t Succeed in Communications Without

People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because […]

Which Is Better? Amplification vs. Applause

If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, […]

Building Relationships with Stakeholders Before a Crisis Hits

My mom always says that no news is good news, but when it comes to public relations that isn’t the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public […]

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don’t like the title. Higher education administrators, I’m talking to you.  I talk with my CEO mentors, marketing professors, and colleagues […]

Why All Marketing and Communications Majors Need Cultural Studies Courses

Marketing and communications teams at companies across the globe are not all black. After doing some research myself, I noticed that a lot of firms might have an asian or a middle eastern person, but no color. This means that non-black individuals are often charged with telling the story of someone who doesn’t look like […]

How to Thrive as a Marketing/Communications Major

It’s almost time for first semester to begin! Whether you’re a first year or a graduating senior, you can definitely benefit from reading this post and implementing the following suggestions. When I attended college, I hit the ground running. It was my goal to learn as much as I could and look great on paper […]