Being a content creator, I am tasked with brainstorming relevant content to post each day. In order to be a successful brand, it is vital that your social media accounts are consistently active with content. This often means tweeting a minimum of 5 tweets per day, posting 3x a day on Instagram, and perhaps a livestream every now and again. You would think that one would run out of ideas, right? This happens to be the case quite often for myself and other content creators. If you’re trying to find ways to always have something to say, here are my tips to get rid of your content creator’s block.

  1. Read the news. The trending news stories matter to your audience and to your brand. Check twitter to read what’s going on in news, entertainment, sports, etc. Then check CNN or another news source. I suggest reading at least 4 sources daily to gain some knowledge on what is going on in your local, national, and international communities. This will give you a lot of inspiration to curate social media posts from and begin engagement with your audience.
  2. Check your timeline. Chances are that people who you follow have something to say. See what they’re tweeting about. Engage in conversations with your followers. Conversations often spark your creativity and aid in the process of content creation.
  3. Take a break. Let your mind rest for a few minutes before you dive back into the creative process. Overthinking things never helps when it comes to creating content. Let it come naturally after you’ve taken your mind off of things for a moment.
  4. Make a visual. Sometimes a video or infographic can replace your clever tweets or instagram quote photos. Break the monotony and do something different! Visual content is often more engaging for your audience, too.

These are just four ways that I remedy my content creator’s block. Try them and see if they work for you. Do you have any tips for content creators? Comment them below!


Published by Keiana Holleman

Proud HBCU alumna with a degree in communications seeking to change the world through writing, marketing, and social media!

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