I look back on my college and entry-level days with a lot of appreciation for my experiences with impactful people. From my academic mentor to my internship supervisors, I’ve gained a tremendous wealth of knowledge that has continued to serve me well in both my personal and professional lives. What separates the successful folks from …
Tag Archives: competition
The One Skill You Can’t Succeed in Communications Without
People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because …
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How to Brand Yourself for Employment
If you haven’t downloaded my eBook guide, you should do so immediately if you are a college student preparing to dive into the job market soon. If you are a recent grad, the advice is still helpful as well. The tips and advice in the guide are things that I personally did to land the …
How to Deal With Brand Biters
One of my closest friends and I had a conversation the other day about brand biters. If you’re not familiar with the term “biter” it simply means a copycat. There are so many people that we know from college who are following other people’s paths instead of paving their own road. We see it a …
You’ve Earned Your Degree… Now what?
I had a conversation with a close friend recently about the job market and how to land a job out of college. Like some of you, he has a degree with no full-time professional experience to supplement his education. It’s been tough for him to get a job and it’s easy to understand why. You …
Why You Should Take Risks In College
I am a huge risk taker. I moved 13 hours away from my home state of Iowa to attend college in a city where I didn’t know a soul. I quit my part-time job during my last year of college, and took out a small loan to support myself while I took on three internships. …
How to Deal with Fake Professional Friends
As the Drake song says, “I got fake people showing fake love to me straight up to my face”. I’m sure all of us can relate to what Drake is saying on a personal level, but what about when it comes to our careers? A fake friend can easily be cut off in our personal …
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Don’t Fall Victim to Marketing Myopia
I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …
Building Your Personal Brand in College
As an undergrad, I had the opportunity to be advised by a marketing professional with an education from Harvard and a million dollars to show for it. I’d sit in his office and tell him my dreams. “I want to be a marketing mogul… a lawyer… a politician… a multimedia journalist… an author…” the list …
Give Your Brand a Competitive Edge
Being a senior in college faced with the rest of the world in my corner, I have thought long and hard about what path to take on my journey to success and adulthood. I know for certain that I am an innovator who wants to shake up the marketing world and create a new lane. …
Keiana Holleman 