Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …

How to Handle Negative Public Relations

Before my upperclass-woman days, I thought I wanted to pursue a career in public relations. It wasn’t until my junior year that I started to fall in love with the fields of marketing and business. Public relations can make or break your brand. United Airlines broke a man’s guitar and now millions of people across …

Give Your Brand a Competitive Edge

Being a senior in college faced with the rest of the world in my corner, I have thought long and hard about what path to take on my journey to success and adulthood. I know for certain that I am an innovator who wants to shake up the marketing world and create a new lane. …

Why You Should Post at Midnight

I am writing this at 12:00 a.m. with semi-heavy eyes and a new outlook on my Twitter posting schedule. Since I had caught up with Being Mary Jane and #HTGAWM, I found myself with nothing to do. As a college student stuck in my apartment, I took to social media. I opened my Hootsuite app …