Outsourcing From Hell: 5 Ways for MarCom Teams to Get the Best ROI

We're all familiar with outsourcing. Regardless of what industry you're in, you've probably had some experience with contracting work with an outside group. In marketing, it is common for teams to get assistance from videographers, designers, web developers, etc. to push forward with marketing initiatives. Working with outside groups can be a great thing, but [...]

From Aunt Jemima to Annie from Louisiana: A Look at Black Women in Advertising

The month of February is a historic month known for the widespread of information on people of the African diaspora. This is my 22nd Black History Month and it amazes me that every year brings new stories and facts on my culture. As a marketing professional, I've had the chance to study the tactics of [...]

4 Steps to Collaborating with Brands for Marketing Success

It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can't overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to [...]

5 Ways to Stop Being Basic on LinkedIn

At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We're all so excited to showcase our skills and awesome connections to the world. Though we're all racing to join the 500+ crew, basic men and women aren't going to give us what we need for a [...]

My Brand Consulting Tips for Hip-Hop Artists feat. @marcangelovibe

Growing up, I wanted to become a publicist for entertainers and athletes. I made so many friends in the hip-hop industry. I love music and I have a special place in my heart for music PR. Can I see myself doing entertainment PR some day? I don't know. Only time will tell! Marc Angelo and [...]

Why You Should Join a Twitter Chat

During my college days, my professor and advisor was very instrumental in my rise on social media. He insisted that I tweet throughout the day and engage with fellow marketers and communicators. I stumbled upon Madalyn Sklar's twitter account one day. I felt like I had hit the jackpot! Her timeline was filled with tips [...]