Freelance Public Relations Consultant
I get it. You’re busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn’t have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective …
Continue reading “How to Use Buffer and HootSuite to Gain Followers”
The simple fact is that though a viral post is amazing, if potential customers come to your social media page and don’t see any substance they probably won’t take you seriously beyond the giveaway they just entered.
If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, …
Continue reading “Which Is Better? Amplification vs. Applause”
I’m over it. I’m entirely over it. Too many brands are failing to follow this major key to instagram success. If you’re building an account, there is absolutely no reason why you shouldn’t be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using …
Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We’ve seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, …
My mom always says that no news is good news, but when it comes to public relations that isn’t the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public …
Continue reading “Building Relationships with Stakeholders Before a Crisis Hits”
It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can’t overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to …
Continue reading “4 Steps to Collaborating with Brands for Marketing Success”
At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We’re all so excited to showcase our skills and awesome connections to the world. Though we’re all racing to join the 500+ crew, basic men and women aren’t going to give us what we need for a …
If you’re like me, you can be cheap when it comes to things that aren’t a sure thing. Let’s be honest, as an entrepreneur paying for advertising can be a scary thing. I recently thought about promoting my Twitter chat via Facebook and the $9 total really had me contemplating my decision. Granted $9 isn’t …
I’m a writer by day and by night. My professional job is all about content creation and obviously I create content for my blog, upcoming podcast, Twitter chat, you get the picture. People wonder if I get tired of writing or if I run out of things to talk about. I never get tired of …
Keiana Holleman