Putting the PR in Proactive

For the past few months, I’ve enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive …

Building Relationships with Stakeholders Before a Crisis Hits

My mom always says that no news is good news, but when it comes to public relations that isn’t the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public …

How to Thrive as a Marketing/Communications Major

It’s almost time for first semester to begin! Whether you’re a first year or a graduating senior, you can definitely benefit from reading this post and implementing the following suggestions. When I attended college, I hit the ground running. It was my goal to learn as much as I could and look great on paper …