I’ve been thinking about my brand quite often over the past few weeks. I’ve talked with my advisor, my peers, my parents, even an old alum who called the office where I intern! Life comes at you fast, but building a brand is a slow and steady process. As we all know, slow and steady (oftentimes) wins the race. So what does a podcast have to do with your brand? Well, quite a lot. A podcast is nothing more than an outlet, a platform if you will. Your ideas, theories, and opinions are showcased on your own show. Is there a better branding platform?
I am highly intrigued by it myself. The CEO and Founder of Foundr Magazine, Nathan Chan, has a podcast for his magazine. He interviews different people relevant to his magazine’s brand. Just think about it, hundreds of people listen to his podcast while on their commutes or otherwise. Let’s face it, videos and podcasts are very popular. People love to listen or watch rather than simply reading sometimes. This leads me to my theory…
With social media, our brands take care of the reading portion and even the visual media portion. So what about the times when our audiences can’t read our content or care to watch our videos, yet they still want some form of information on our topic? Aha… the relevance of the podcast. My advisor once told me to cover all bases. By implementing a podcast into the makeup of your brand, you are creating another avenue to build and maintain your audience.
Listen to some podcasts related to your brand. Find your lane in the world of podcasting. Rest assured, your brand will benefit from the exposure on multiple platforms.
Keiana Holleman 