Advertising on a Budget

If you're like me, you can be cheap when it comes to things that aren't a sure thing. Let's be honest, as an entrepreneur paying for advertising can be a scary thing. I recently thought about promoting my Twitter chat via Facebook and the $9 total really had me contemplating my decision. Granted $9 isn't [...]

My Brand Consulting Tips for Hip-Hop Artists feat. @marcangelovibe

Growing up, I wanted to become a publicist for entertainers and athletes. I made so many friends in the hip-hop industry. I love music and I have a special place in my heart for music PR. Can I see myself doing entertainment PR some day? I don't know. Only time will tell! Marc Angelo and [...]

My Content Creation Routine

I'm a writer by day and by night. My professional job is all about content creation and obviously I create content for my blog, upcoming podcast, Twitter chat, you get the picture. People wonder if I get tired of writing or if I run out of things to talk about. I never get tired of [...]

Does Size Matter? Long v. Short Blog Posts

The fact that you're reading this gives me hope in the world. It seems that video is the way that most people want to get information these days. I am currently branding my upcoming Youtube channel as we speak because Youtube is a major deal to my target audience. People love watching things. It's a [...]

Why You Should Join a Twitter Chat

During my college days, my professor and advisor was very instrumental in my rise on social media. He insisted that I tweet throughout the day and engage with fellow marketers and communicators. I stumbled upon Madalyn Sklar's twitter account one day. I felt like I had hit the jackpot! Her timeline was filled with tips [...]

How to Brand Yourself for Employment

If you haven't downloaded my eBook guide, you should do so immediately if you are a college student preparing to dive into the job market soon. If you are a recent grad, the advice is still helpful as well. The tips and advice in the guide are things that I personally did to land the [...]

How You’re Ruining Your Brand on LinkedIn

I am beyond over the lack of LinkedIn etiquette in my community, you guys! I log in every day to interact with my LinkedIn community and it never fails that I see content that should not be on the site. LinkedIn is supposed to be a place for professionals to network with other individuals in [...]

How to Promote Your Podcast

I wrote a post on how podcasting can boost your brand months ago. After conducting more research on the art of podcasting, I decided to create my own show and entertain my audience on another platform. . . you know, put this good ol' communications degree to work! I am currently in the production stages [...]

How to Deal With Brand Biters

One of my closest friends and I had a conversation the other day about brand biters. If you're not familiar with the term "biter" it simply means a copycat. There are so many people that we know from college who are following other people's paths instead of paving their own road. We see it a [...]