Why You Should Take Risks In College

I am a huge risk taker. I moved 13 hours away from my home state of Iowa to attend college in a city where I didn't know a soul. I quit my part-time job during my last year of college, and took out a small loan to support myself while I took on three internships. …

How to Deal with Fake Professional Friends

As the Drake song says, "I got fake people showing fake love to me straight up to my face". I'm sure all of us can relate to what Drake is saying on a personal level, but what about when it comes to our careers? A fake friend can easily be cut off in our personal …

How to Thrive as a Marketing/Communications Major

It's almost time for first semester to begin! Whether you're a first year or a graduating senior, you can definitely benefit from reading this post and implementing the following suggestions. When I attended college, I hit the ground running. It was my goal to learn as much as I could and look great on paper …

Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read "dream car". It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …

How to Use #LinkedIn as a College Student

Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to …

How to Handle Negative Public Relations

Before my upperclass-woman days, I thought I wanted to pursue a career in public relations. It wasn't until my junior year that I started to fall in love with the fields of marketing and business. Public relations can make or break your brand. United Airlines broke a man's guitar and now millions of people across …

Why “Gain Followers Quick” Tips Won’t Work

There are hundreds of "get followers quick" tips on the world wide web. From apps to hashtags, you can gain as many followers as you want with the press of a button. I have two words for those of you who participate in these apps... delete them! I know what you're thinking. "Keiana why would …

Why You Should Promote Your Brand Using Multiple Social Media Outlets

I was recently helping a friend brand her new business venture. From the sounds of her goals, I was extremely excited about the empire my friend has the potential to build. There was one thing that struck me in a negative way during our conversation. She only wanted to concentrate her promotion through instagram. I …

Building Your Personal Brand in College

As an undergrad, I had the opportunity to be advised by a marketing professional with an education from Harvard and a million dollars to show for it. I'd sit in his office and tell him my dreams. "I want to be a marketing mogul... a lawyer... a politician... a multimedia journalist... an author..." the list …

My Best Advice for Recent College Grads

As a bubbly third grader, I was full of life and hope. I loved reading books and watching The Cosby Show at 8pm every weeknight. One day my third grade teacher asked me what college did I want to go to. "Hillman!" was my joyful response. When I was older, I learned that Hillman was …