Why You Should Promote Your Brand Using Multiple Social Media Outlets

I was recently helping a friend brand her new business venture. From the sounds of her goals, I was extremely excited about the empire my friend has the potential to build. There was one thing that struck me in a negative way during our conversation. She only wanted to concentrate her promotion through instagram. I …

Building Your Personal Brand in College

As an undergrad, I had the opportunity to be advised by a marketing professional with an education from Harvard and a million dollars to show for it. I'd sit in his office and tell him my dreams. "I want to be a marketing mogul... a lawyer... a politician... a multimedia journalist... an author..." the list …

My Best Advice for Recent College Grads

As a bubbly third grader, I was full of life and hope. I loved reading books and watching The Cosby Show at 8pm every weeknight. One day my third grade teacher asked me what college did I want to go to. "Hillman!" was my joyful response. When I was older, I learned that Hillman was …

Why Danielle Bregoli is a Good Marketing Example

Since her appearance on the Dr. Phil show, Danielle Bregoli has been featured on TMZ and interviewed on radio stations across the country. She even has a music video out. Who could have imagined that a disrespectful teenager would be this marketable today? Though her Dr. Phil story served as her platform, Danielle's personality is …

Podcasting for Your Brand

I've been thinking about my brand quite often over the past few weeks. I've talked with my advisor, my peers, my parents, even an old alum who called the office where I intern! Life comes at you fast, but building a brand is a slow and steady process. As we all know, slow and steady …

How to Remedy Content Creator’s Block

Being a content creator, I am tasked with brainstorming relevant content to post each day. In order to be a successful brand, it is vital that your social media accounts are consistently active with content. This often means tweeting a minimum of 5 tweets per day, posting 3x a day on Instagram, and perhaps a …

How to Network with Executives as a College Student

A wise man once said, "It's not what you know, but who you know". As college students, we are seeking information and assistance to live out or dreams. When it comes to accomplishing our goals, we want to learn from the best of the best. Who better to turn to than executives in our fields? …

Give Your Brand a Competitive Edge

Being a senior in college faced with the rest of the world in my corner, I have thought long and hard about what path to take on my journey to success and adulthood. I know for certain that I am an innovator who wants to shake up the marketing world and create a new lane. …

4 Tips for Interning in College

As a graduating senior in college, I feel more than qualified to share my advice on interning while in college. I have held a few internship and volunteer opportunities during my tenure at Jackson State University. Now that I'm facing the world of resumes and job applications, I can fully vouch for the idea that …

Why You Should Post at Midnight

I am writing this at 12:00 a.m. with semi-heavy eyes and a new outlook on my Twitter posting schedule. Since I had caught up with Being Mary Jane and #HTGAWM, I found myself with nothing to do. As a college student stuck in my apartment, I took to social media. I opened my Hootsuite app …