The fact that you’re reading this gives me hope in the world. It seems that video is the way that most people want to get information these days. I am currently branding my upcoming Youtube channel as we speak because Youtube is a major deal to my target audience. People love watching things. It’s a fact. So what about blogging? Is it a thing of the past? Definitely not. However, writers have to find ways to garner attention to keep readers engaged. This brings me to my topic of the day. Should blog posts be long or short?
I’m not an advocate for short or long posts. They both serve the purpose, but the last thing you want to do is make your readers run away because the content seems scarce or scary to read. Typically if your information is good and well organized, people will read it. Just because something is short, it doesn’t mean you’ll get more readers and engagements. When you go to a restaurant and get a super small serving, you feel cheated, right? You don’t want readers to feel like they’re not getting the whole enchilada when they come to your blog.
I keep my posts around 400 words if possible. I don’t want to drag on and on, but I also don’t want the post to be short and leave my readers saying, “That’s it”? You have to find a balance that works for your purpose, your content and how your content is organized. If you’ve noticed, most of my blog posts are bulleted. They consist of an intro, bulleted points and a conclusion. Some of my posts, like this one for example, are in paragraph format. This format could be overwhelming to readers if it goes on and on like a thesis.
I definitely don’t suggest that you post thesis style blog posts. Someone on this green Earth will read it, I’m sure. However, you don’t want to overwhelm your readers! That is something that you’ll have to keep in mind when figuring out how long you want your posts to be. The length of your posts depends on what your blog is really about. You might want to add graphics and video to make up for fewer words. You may have condense your novel to just provide the “long story short” of it. Do what you have to do to keep your readers engaged and followers up! So does size matter? To an extent, but nothing matters more than the quality of the content!
Hey, that rhymed!