We all have a LinkedIn profile right? Wrong! There are so many professionals without LinkedIn profiles. If you fall into that category, what are you doing? Get a LinkedIn account today. If you need help setting things up you can always contact me for a free LinkedIn consultation (I’m kind of a LinkedIn expert)! So, after you get your account and for those of you who have accounts already, there are several things you should be doing on LinkedIn to use it in the most effective way possible.

  1. Add connections daily. Every day that you log on, browse the people you may know section and see who you would like to connect with. LinkedIn is all about building your network, so you do that by adding people you have something in common with!
  2. Like and comment on posts. People are sharing posts and blogs on LinkedIn every day. If your connection is posting, why aren’t you liking the posts or commenting? The best way to build relationships is through engagement. You need to be actively involved in your LinkedIn community. That starts by providing feedback and love to the people on your feed.
  3. Congratulate your people. I made a really great connection, and because a particular communications executive noticed me always liking and congratulating her, she reached out to me and we had a phenomenal conversation about starting my career in marketing! Get yourself noticed by showing interest in your community. That’s the best way to make the most out of LinkedIn.
  4. Post often. Let your community see what you’re up to. This goes along with what I said in point #3. Get yourself noticed. Every member of your LinkedIn community is not an expert on you. Most of them don’t even know you personally. Give them a chance to get to know who you are and what you stand for through your posts and updates.

LinkedIn is such a beneficial platform that most people aren’t using to their advantage. Set up an account, post often, engage with your community and watch your network flourish. Thank me later!


Published by Keiana Holleman

Proud HBCU alumna with a degree in communications seeking to change the world through writing, marketing, and social media!

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