Which Is Better? Amplification vs. Applause

If you don't like my pictures on the gram, we can't be friends! Maybe my Gen X and above readers won't understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, …

Start Using Hashtags on Instagram!

I'm over it. I'm entirely over it. Too many brands are failing to follow this major key to instagram success. If you're building an account, there is absolutely no reason why you shouldn't be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using …

The Power of Valuable Content

Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We've seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, …

How to Network in the DM

I am a major fan of LinkedIn. It is one of the most underrated social media platforms out there. When it comes to your career, LinkedIn can give you the edge you need to land a new job, or help someone else achieve their professional goals. One of the ways I've taken advantage of the …

Building Relationships with Stakeholders Before a Crisis Hits

My mom always says that no news is good news, but when it comes to public relations that isn't the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public …

3 Ways to Build Employee Trust Through Internal Communications

Transparency is a big deal. I remember my first relationship in high school ended because my boyfriend at the time failed to tell me that he attended a party with his ex one weekend. Just like holding information back from a significant other can be detrimental, not being open and honest with employees has the …

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don't like the title. Higher education administrators, I'm talking to you.  I talk with my CEO mentors, marketing professors, and colleagues …

Finding a Mentor as a College Student

This is an excerpt from my e-book, Landing Your Dream Job in College:  During my time in college, I was blessed to have two amazing career mentors. My first mentor was a sassy businesswoman and XULA alumna from Louisiana. She pushed me to be the greatest. I never thought about becoming a VP of Marketing or …

Companies Need More Black Leaders in Marketing

How can companies effectively tell the story of Black people across the globe and market to that demographic in a respectful way? It starts with the leadership. From the C-Suite down, it is imperative that color is implemented on the employment roster. It is not enough to have one Black marketer who is not a …

Why All Marketing and Communications Majors Need Cultural Studies Courses

Marketing and communications teams at companies across the globe are not all black. After doing some research myself, I noticed that a lot of firms might have an asian or a middle eastern person, but no color. This means that non-black individuals are often charged with telling the story of someone who doesn't look like …