Start Using Hashtags on Instagram!

I'm over it. I'm entirely over it. Too many brands are failing to follow this major key to instagram success. If you're building an account, there is absolutely no reason why you shouldn't be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using …

The Power of Valuable Content

Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We've seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, …

How to Network in the DM

I am a major fan of LinkedIn. It is one of the most underrated social media platforms out there. When it comes to your career, LinkedIn can give you the edge you need to land a new job, or help someone else achieve their professional goals. One of the ways I've taken advantage of the …

Building Relationships with Stakeholders Before a Crisis Hits

My mom always says that no news is good news, but when it comes to public relations that isn't the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public …

3 Ways to Build Employee Trust Through Internal Communications

Transparency is a big deal. I remember my first relationship in high school ended because my boyfriend at the time failed to tell me that he attended a party with his ex one weekend. Just like holding information back from a significant other can be detrimental, not being open and honest with employees has the …

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don't like the title. Higher education administrators, I'm talking to you.  I talk with my CEO mentors, marketing professors, and colleagues …

Finding a Mentor as a College Student

This is an excerpt from my e-book, Landing Your Dream Job in College:  During my time in college, I was blessed to have two amazing career mentors. My first mentor was a sassy businesswoman and XULA alumna from Louisiana. She pushed me to be the greatest. I never thought about becoming a VP of Marketing or …

4 Steps to Collaborating with Brands for Marketing Success

It is true that it takes a village to raise a child, but it also takes a village to build a brand. You need your followers and brand warriors, but you can't overlook the power of collaborating with brands who have a lot in common with you. So how do you take the steps to …

5 Ways to Stop Being Basic on LinkedIn

At this point, everyone in America with at least one ounce of work experience has a LinkedIn profile. We're all so excited to showcase our skills and awesome connections to the world. Though we're all racing to join the 500+ crew, basic men and women aren't going to give us what we need for a …

Advertising on a Budget

If you're like me, you can be cheap when it comes to things that aren't a sure thing. Let's be honest, as an entrepreneur paying for advertising can be a scary thing. I recently thought about promoting my Twitter chat via Facebook and the $9 total really had me contemplating my decision. Granted $9 isn't …