(Storytime) Why I Started This Blog

I started this WordPress during my junior year of college. I had done some research on online portfolios for communications majors and found this amazing portfolio from a recent LSU grad. Her page inspired me to house my own public relations, journalism, and marketing work on a website! During my senior year, I took my …

How to Use #LinkedIn as a College Student

Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to …

Why “Gain Followers Quick” Tips Won’t Work

There are hundreds of “get followers quick” tips on the world wide web. From apps to hashtags, you can gain as many followers as you want with the press of a button. I have two words for those of you who participate in these apps… delete them! I know what you’re thinking. “Keiana why would …

Why Danielle Bregoli is a Good Marketing Example

Since her appearance on the Dr. Phil show, Danielle Bregoli has been featured on TMZ and interviewed on radio stations across the country. She even has a music video out. Who could have imagined that a disrespectful teenager would be this marketable today? Though her Dr. Phil story served as her platform, Danielle’s personality is …

How to Remedy Content Creator’s Block

Being a content creator, I am tasked with brainstorming relevant content to post each day. In order to be a successful brand, it is vital that your social media accounts are consistently active with content. This often means tweeting a minimum of 5 tweets per day, posting 3x a day on Instagram, and perhaps a …

Give Your Brand a Competitive Edge

Being a senior in college faced with the rest of the world in my corner, I have thought long and hard about what path to take on my journey to success and adulthood. I know for certain that I am an innovator who wants to shake up the marketing world and create a new lane. …

Why You Should Post at Midnight

I am writing this at 12:00 a.m. with semi-heavy eyes and a new outlook on my Twitter posting schedule. Since I had caught up with Being Mary Jane and #HTGAWM, I found myself with nothing to do. As a college student stuck in my apartment, I took to social media. I opened my Hootsuite app …

Creating Social Media Engagement

As the interim president of the Delta Gamma chapter of Gamma Phi Delta Sorority, I created a month long social media challenge to engage sorority sisters across the country in celebrating our organization during our Founders month. I created this challenge because of the importance of social media engagement. Many of our local target audience do …