I am writing this at 12:00 a.m. with semi-heavy eyes and a new outlook on my Twitter posting schedule. Since I had caught up with Being Mary Jane and #HTGAWM, I found myself with nothing to do. As a college student stuck in my apartment, I took to social media. I opened my Hootsuite app and curated tweets for the upcoming week. When I ran out of content, I started browsing the current trending topics on the Twitter app. I was instantly inspired to tweet in the moment rather than save my clever material for a later time.
From plugging events to sharing my own advice on marketing, I flooded my follower’s timelines. In the window of time from 11 p.m. to midnight, I gained 7 new followers and 5 other twitter uses liked a few of the new tweets. You might think this is a small victory, but let’s dissect it for a moment. Looking at your professional brand on social media, how many people do you interact with during 7 a.m. to 9 p.m.? If your stats are anything like mine, you probably get a few bites here and there during that time period.
So why am I so excited about my engagement at midnight on a Friday? Because I’ve cracked the social media code ladies and gentlemen. The key to engagement is to post late on a “weekend” night, or just late period. Think about it. People are usually off work. The kids are asleep. All of the good shows are off (no offense SNL). More importantly, it’s the weekend. People are checking their phones, scrolling down their social media feeds, and they are finally interested in what you have to say.
The take away from my experience is to tweet more and tweet late! You’ll reach more tweeters which could boost your followers and create more engagement on your account. So set your alarms or use Hootsuite if you’re not a night-owl like myself, and start building your social media brand. You can thank me later.