Does Size Matter? Long v. Short Blog Posts

The fact that you’re reading this gives me hope in the world. It seems that video is the way that most people want to get information these days. I am currently branding my upcoming Youtube channel as we speak because Youtube is a major deal to my target audience. People love watching things. It’s a …

Why You Should Join a Twitter Chat

During my college days, my professor and advisor was very instrumental in my rise on social media. He insisted that I tweet throughout the day and engage with fellow marketers and communicators. I stumbled upon Madalyn Sklar’s twitter account one day. I felt like I had hit the jackpot! Her timeline was filled with tips …

How to Brand Yourself for Employment

If you haven’t downloaded my eBook guide, you should do so immediately if you are a college student preparing to dive into the job market soon. If you are a recent grad, the advice is still helpful as well. The tips and advice in the guide are things that I personally did to land the …

How You’re Ruining Your Brand on LinkedIn

I am beyond over the lack of LinkedIn etiquette in my community, you guys! I log in every day to interact with my LinkedIn community and it never fails that I see content that should not be on the site. LinkedIn is supposed to be a place for professionals to network with other individuals in …

How to Deal With Brand Biters

One of my closest friends and I had a conversation the other day about brand biters. If you’re not familiar with the term “biter” it simply means a copycat. There are so many people that we know from college who are following other people’s paths instead of paving their own road. We see it a …

You’ve Earned Your Degree… Now what?

I had a conversation with a close friend recently about the job market and how to land a job out of college. Like some of you, he has a degree with no full-time professional experience to supplement his education. It’s been tough for him to get a job and it’s easy to understand why. You …

Here’s What Happened When I Retweeted My Old Tweets…

Twitter has had the retweet feature from its birth! Twitter users have had the ability to retweet themselves for a while now. I rarely see my followers retweeting themselves, but last month I noticed that one of my followers sharing his old tweets. I thought it would be an interesting test to see what would …

(Storytime) Why I Started This Blog

I started this WordPress during my junior year of college. I had done some research on online portfolios for communications majors and found this amazing portfolio from a recent LSU grad. Her page inspired me to house my own public relations, journalism, and marketing work on a website! During my senior year, I took my …

Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …

How to Use #LinkedIn as a College Student

Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to …