Twitter has had the retweet feature from its birth! Twitter users have had the ability to retweet themselves for a while now. I rarely see my followers retweeting themselves, but last month I noticed that one of my followers sharing his old tweets. I thought it would be an interesting test to see what would happened after I retweeted my past popular. MY hypothesis was that I would gain extra likes, retweets, and followers by retweeting past tweets that were a hit. Here’s how it went…
I started by going to my Twitter Analytics page and finding my tweets that had the most engagement, likes, and retweets. After I decided which ones I wanted to see pop up on my follower’s timelines again, I got to work. Throughout the day, I retweeted those tweets, and waited for more engagements and followers to come through. Contrary to what my hypothesis was, I didn’t see much extra engagement from retweeting myself. I did gain a few additional likes and retweets, however.
Retweeting your past tweets would be a great idea if you are looking to get more likes and retweets. As far as gaining followers went, I didn’t see an increase from my regular activity. So if you want to gain followers from this, it is possible but there are other techniques you can implement to gain an organic following more quickly. I have another post on that here. To maximize your reach while completing this test, I suggest retweeting posts with popular hashtags included. Focus less on the amount of likes and more on the actual content in the tweet.
This strategy might be of benefit to personal brands more than businesses. If you came up with an awesome quote and not a lot of people saw it or liked it, retweet it again and see how it goes this time. Maybe you’ll get enough engagements to feel comfortable enough pinning it to your page… (please take advantage of the pinned tweet feature if you’re not already)! Overall, this test produced results… just not the results I was hoping for. If you’ve retweeted your own tweets before, let me know how it went for you!