The One Skill You Can’t Succeed in Communications Without

People just don’t overachieve or even averagely achieve these days… and why? How many of you started in marketing and communications with actual passion and the determination to bring value? I’d say we all did. Communicators are probably the most passionate people on this planet. We don’t do things just because, we do them because […]

Which Is Better? Amplification vs. Applause

If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, […]

Building Relationships with Stakeholders Before a Crisis Hits

My mom always says that no news is good news, but when it comes to public relations that isn’t the case. No news means that someone else is controlling the perception of your brand. No news means that in about 2.1 seconds your brand could be tarnished by the smallest rumor. The point of public […]