How to Use Buffer and HootSuite to Gain Followers

I get it. You’re busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn’t have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective […]

I saw the need…

Multicultural marketers don’t come a dime a dozen. In a nation where people of color hold a significant amount of buying power, the majority of marketing and communications teams tend to lack diversity and/or inclusion. I have always been interested in making sure that underrepresented voices are heard. In a corporate world where the lines […]

Which Is Better? Amplification vs. Applause

If you don’t like my pictures on the gram, we can’t be friends! Maybe my Gen X and above readers won’t understand this, but likes have become such a big deal to people that it ruins actual friendships and relationships. I dated a guy in college who always liked my pictures prior to dating me, […]

Start Using Hashtags on Instagram!

I’m over it. I’m entirely over it. Too many brands are failing to follow this major key to instagram success. If you’re building an account, there is absolutely no reason why you shouldn’t be using hashtags in your captions! Save the excuses. There is simply too much research out there that shows how effective using […]

The Power of Valuable Content

Everyone wants to be heard on the internet these days. From tweets to blog posts, we are all looking for a spot in this world to attract an audience and build a successful brand. We’ve seen accounts explode from meaningless content only to later learn that the likes and followers had been bought. For years, […]

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don’t like the title. Higher education administrators, I’m talking to you.  I talk with my CEO mentors, marketing professors, and colleagues […]