How Your Brand Can Support the Anti-Racism Movement

Many businesses and brands participated in #BlackoutTuesday on June 2, 2020. This marked a moment of solidarity across the globe on social media and digital platforms. As this moment of silence is regarded as solidarity, silence outside of this digital protest is beyond inappropriate. This is especially the case for brands with Black audiences. If …

How to Use Buffer and HootSuite to Gain Followers

I get it. You’re busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn’t have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective …

Let’s Get This Story Started: How to Successfully Pitch Your Story

One of my clients is the owner of an entertainment and lifestyle public relations agency with a star-studded client list. His ability to take brands to the next level is truly inspiring. In our first consultation, he admitted a deep, dark secret to me that many of you also share. He hates pitching. Perhaps we …

Putting the PR in Proactive

For the past few months, I’ve enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive …