How to Use Buffer and HootSuite to Gain Followers

I get it. You’re busy. Posting quality content on a consistent basis can be a time consuming task, but it doesn’t have to be. What if I told you that you can have the social media feed of your dreams just by using one tool? Scheduling tools like Hootsuite and Buffer are the most effective […]

Let’s Get This Story Started: How to Successfully Pitch Your Story

One of my clients is the owner of an entertainment and lifestyle public relations agency with a star-studded client list. His ability to take brands to the next level is truly inspiring. In our first consultation, he admitted a deep, dark secret to me that many of you also share. He hates pitching. Perhaps we […]

I saw the need…

Multicultural marketers don’t come a dime a dozen. In a nation where people of color hold a significant amount of buying power, the majority of marketing and communications teams tend to lack diversity and/or inclusion. I have always been interested in making sure that underrepresented voices are heard. In a corporate world where the lines […]

Putting the PR in Proactive

For the past few months, I’ve enjoyed soaking up PR knowledge and best practices from my supervisor. Being a part of an actual PR team still feels unreal. There is no better feeling than working for people who are experts at what they do. The level of respect that I give as well as receive […]