While starting my own business, I’ve started to understand the desire to be the Henry Ford of your own empire. For those who aren’t familiar, Henry Ford changed the automobile industry and work culture as we all know it by implementing tactics and strategies that were before his time. He also kept everything in-house.
To apply that to the modern day, it looks a lot like small business owners running their own social media ads, creating their own branding and securing media appearances for themselves. The question is: can small business owners effectively market their business on their own?
My answer: yes and no. There is a wealth of information out there and consultants, like me, are more than happy to help business owners understand the important details so that they are able to do the work themselves. Truth be told, most small business owners don’t have the budget or staffing to keep up with social media marketing.
Have you ever noticed those promotional posts on social media that require you to like the page and share the post to win a product or service? This is as Arkansas as social media marketing gets. Though, I’m sure small businesses are taking this same approach in Anywhere, USA as well.
Does it work? Heck yeah. Is it sustainable in telling your brand’s story? No. The simple fact is that though a viral post is amazing, if potential customers come to your social media page and don’t see any substance they probably won’t take you seriously beyond the giveaway they just entered.
My best advice is for small business owners to find a marketing and public relations consultant. You can discuss your goals with a professional. This can help you find ways to implement new tactics that help you share the story of your business and increase sales.
You don’t need an entire social media marketing team to effectively market your business, but don’t try to go at it alone for too long. Want to make a change for the better? Contact me today and we can discuss steps that will help your brand get noticed on social media and beyond!