I am a major fan of LinkedIn. It is one of the most underrated social media platforms out there. When it comes to your career, LinkedIn can give you the edge you need to land a new job, or help someone else achieve their professional goals. One of the ways I’ve taken advantage of the platform is through the good ol’ messaging feature.
Don’t underestimate the power of an introduction on LinkedIn. When you connect with someone in a similar industry or field, reach out to them with a simple introduction. Getting to know your connections is the first step toward effectively networking with them in the DM. Too many people use LinkedIn for clout alone. LinkedIn will not make you famous if you don’t put in the work. No one cares about your profile picture and title. When you provide actual value to them, they’ll start to see value in your connection.
So how can you provide value to your connections? After making an introduction, remember to stay engaged. Like and comment on their posts and articles. Say congrats on their accomplishments, and catch up with them from time to time. You’ll stand out for sure, and the relationship building process lays the foundation to ask for what you need.
Whether you’re looking for a new job or recruiting talent in your office, you can effectively communicate your needs to your connection after building rapport. I’ve been approached for positions numerous times on LinkedIn and even Twitter because of the relationships I’ve built and maintained with executives and directors across the country.
Maintaining the relationship is the key to sealing the deal. You have to be close enough to your connections to feel comfortable enough to say “I’m looking for a new job. Have you heard of any openings?” or “I have a job in my office you might be interested in.” It might seem intimidating, but it works. I’ve done it!
Now, if you’re really shy and messaging a company decision maker sounds like a daunting task, I can tell you how to receive a DM from an executive who has never met you. I was recently messaged by a connection who had read my LinkedIn articles, liked my shared posts, and was impressed by my profile. The marketing director of an extremely large and well-known company messaged me with a link to a job in his office and said “Let me know if this interests you.”
It was that simple. Sometimes it’s not what you know, but who knows you! Getting your content out there and showing off your knowledge and skills will attract executives and directors from across the country to your profile. Speaking of the profile… all of these tips won’t work if you don’t have a compelling profile. Put as much relevant information as possible on your profile. This will give your connections a chance to decide what you have to offer from the professional side of things.
What’s your take, though? Have you networked in the DM before? Did you land a job through networking? Drop a comment below!