Tag Archives: marketing research

3 Reasons Why Only Your Marketing Team Should Write Content (A #HigherEdMarketing perspective)

DISCLAIMER: WHILE I HAVE WITNESSED AND EXPERIENCED THE FOLLOWING SITUATIONS IN MY CAREER, THIS POST IS SIMPLY TO EDUCATE AND PROMPT A DISCUSSION AMONG MY COMMUNICATIONS PEERS AND HIGHER EDUCATION PROFESSIONALS. I know you don’t like the title. Higher education administrators, I’m talking to you.  I talk with my CEO mentors, marketing professors, and colleagues …

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