Don’t Fall Victim to Marketing Myopia

I was recently driving downtown in my city and noticed a white Corvette with a license plate that read “dream car”. It piqued my interest because, to me, a Corvette is a pretty generic sports car. It got me thinking about our dreams and plans. We often stick to what we think we can achieve …

How to Use #LinkedIn as a College Student

Most people find LinkedIn irrelevant to their lifestyles. Most professionals can get a pass when it comes to their decision to opt-out of using LinkedIn. As a college student, it is more imperative for you to find ways to promote yourself to potential employers, graduate admissions counselors, and other game changers. LinkedIn allows you to …

Building Your Personal Brand in College

As an undergrad, I had the opportunity to be advised by a marketing professional with an education from Harvard and a million dollars to show for it. I’d sit in his office and tell him my dreams. “I want to be a marketing mogul… a lawyer… a politician… a multimedia journalist… an author…” the list …

My Best Advice for Recent College Grads

As a bubbly third grader, I was full of life and hope. I loved reading books and watching The Cosby Show at 8pm every weeknight. One day my third grade teacher asked me what college did I want to go to. “Hillman!” was my joyful response. When I was older, I learned that Hillman was …