How Your Brand Can Support the Anti-Racism Movement

Many businesses and brands participated in #BlackoutTuesday on June 2, 2020. This marked a moment of solidarity across the globe on social media and digital platforms. As this moment of silence is regarded as solidarity, silence outside of this digital protest is beyond inappropriate. This is especially the case for brands with Black audiences. If …

Companies Need More Black Leaders in Marketing

How can companies effectively tell the story of Black people across the globe and market to that demographic in a respectful way? It starts with the leadership. From the C-Suite down, it is imperative that color is implemented on the employment roster. It is not enough to have one Black marketer who is not a …

Why All Marketing and Communications Majors Need Cultural Studies Courses

Marketing and communications teams at companies across the globe are not all black. After doing some research myself, I noticed that a lot of firms might have an asian or a middle eastern person, but no color. This means that non-black individuals are often charged with telling the story of someone who doesn’t look like …

Stop Being Racist: My Thoughts on Insensitive Advertising ft. Dove and H&M

Referring to a Black person as a monkey is racist, right? If you answered that question out loud or in your head you probably said “duh”. While the concept seems obvious enough for us to grasp, global retailer H&M didn’t get the memo. Apparently, their marketing team thought that the picture below was appropriate to …