Multicultural marketers don’t come a dime a dozen. In a nation where people of color hold a significant amount of buying power, the majority of marketing and communications teams tend to lack diversity and/or inclusion.
I have always been interested in making sure that underrepresented voices are heard. In a corporate world where the lines of professionalism can be blurred by bias and ego, goals often go unachieved. Tokenism has played its hand in my career a time or two, but I’ve always remained true to my morals and values.
I’ve worked with “professionals” who have said a photo was “too black” and others who white-washed images of people of color for multicultural communications. We’ve all more than likely worked with leadership who thought that simply translating a script into Spanish was effective enough to reach Spanish speakers… the disrespect!
At some point in the world of marketing and communications, leadership will be more diverse and inclusive across the board. Until then, I consider it my main objective to lead the charge for inclusivity in marketing and communications. My freelance services give brands and companies a multicultural perspective on reaching a variety of demographics. I chose to lend my expertise to brands seeking assistance with multicultural communications, because I saw a need for actual inclusivity in public relations and marketing.
Tokenism is dead. At least in my career it is. I’m here to help brands and companies make more informed decisions and develop effective strategies to reach their audiences. Multicultural audiences deserve better. Brands deserve better.