Growing up, I wanted to become a publicist for entertainers and athletes. I made so many friends in the hip-hop industry. I love music and I have a special place in my heart for music PR. Can I see myself doing entertainment PR some day? I don’t know. Only time will tell!
Marc Angelo and I were recently discussing how he can get his material out to the masses. He has a great following and has established some great relationships, but what is his marketing package missing? Like Marc, many of you have laid an amazing foundation to rise to the top in the hip-hop industry, but you’re coming up short in the exposure arena. It isn’t easy breaking into the music world and it’s even more challenging to have longevity in the industry. When it comes to getting noticed, you’ll need a budget and a strategy.
- Develop your brand. Who are you? My good friend Marc Angelo is a rapper, writer and producer. His multi-talented, easy-going persona has allowed him to work with many other artists from producing beats and providing features. You need to identify who you are and what you want the world to see. More than that, what does the world want to see? We have enough Migos biters in hip-hop! What makes you different? Don’t come to copy. Come to play, and play well.
- Find a publicist. Everyone doesn’t get a publicist. Jacquees and Migos are known for peddling their music to DJs in Atlanta. If you think about it, DJs are the publicists of the rap game. They play and promote your music in clubs, over the radio and at events. Getting close with top DJs is a proven strategy that will help promote your music and get your name out there.
- Take over social media. You need to be on Soundcloud. You need a Youtube to present your visuals. You need a Twitter. You need a Facebook and Instagram page. You need to be everywhere and your music needs to be everywhere that you are. Social media allows fans to share your stuff so that millions of people across the world know who you are and what you’re all about. Jacquees and William Singe started on YouTube… look at them now.
When it comes to breaking in the industry, it’s truly all about getting noticed and generating buzz. Industry execs will take notice when they see that you have a strong fan base behind you. In order to get that strong fan base, you really have to market yourself and find ways to gain exposure and promote your tunes to the world. These tips will set you on the right path toward getting your art out there! Stay patient and hungry on this journey. It will all pay off.